
Hi! I'm Jordan
A UX/UI designer who passionate about using out of the box methodologies to create unforgettable user experiences for brands trying to stay ahead of the curve. I enjoy combining my non traditional research background with my love of creativity to design the next level of digital experiences.
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Skills: UX/UI Design, Branding, Prototyping, End to End Design
The Two-Six Project
THE PROBLEM
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After working with the Two-Six Project for an extended period of time, I was able to determine that while they had seen great growth amongst their other social platforms in terms of engagement, and organizational involvement due to the highly saturated non profit arena, their online presence lacked the same level of presence. There was an evident disconnect between the heart and values of the organization and its online presence that meant they weren’t appealing to their ideal audience members to reach the students and benefactors needed to make the organization reach the next level of success. With that being said, the project plan included
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Partial Rebrand
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User Journey
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User Interviews
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Competitive Analysis
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Audience Persona Definiton
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Complete Web Redesign


USER JOURNEY MAPPING

THE PREVIOUS SITE


THE REBRAND



THE NEW SITE