THE BACKGROUND

With the rapid increase in trend cycles and massive growth of social media influencers, our team is interested in creating a mobile app for “Zellienials” who are seeking to identify their favorite fashion finds. Since, so many images are shared online a day, our platform aims to use photo recognition to identity fashion pieces and direct users to where to find them quickly. I was originally brought on to develop the brand identity for the start-up. At the conclusion of the project we decided to extend my contract and focus on the end to end UX/UI development and then prepare it for handout as they headed into pursuing funding. 

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THE INSIGHTS

I  wanted to learn how users currently search for online fashions including how often they are successful and able to purchase and determine what systems are currently available and what may need to be created to fill the gaps for style searching products. I employed semi - structured interviews as well as screened surveys, followed up by affinity mapping insights from each interview. 

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The insights gained from synthesizing the findings led me to focus on identifying themes and opportunities and eventually expanding upon the base feature the brand was originally focused on to better suit the users needs. I wanted to ensure that in bringing a new app to market that we weren't limiting the potential by failing to fully address the gaps left in the market by other platforms. So we opted to include better filtration systems, similar product suggestions, and in depth item descriptions.